What is clipping and how can it help your campaign?

Video clipping is the process of creating a shorter video from a longer one. It’s a technique that’s commonly used on social media platforms to share brief segments of TV shows, movies, news, or personal videos. By selecting relevant segments, removing unwanted footage, and adding branding, clipped videos can help convey messages in a concise and compelling way.

Video clipping is a popular technique used by many organizations and campaigns to showcase specific points or situations. Often, video footage sourced from news broadcasts, conferences, and other trusted media sources is used to enhance and illustrate written copy. For instance, in the case of Warm This Winter, I created branded clips using news content from the BBC and Sky News to boost the campaign’s messaging. Clipping is an affordable and simple way to highlight key messages without incurring the cost of hiring actors or spokespeople.

Therefore, video clipping is an incredibly effective tool for creating engaging video content. By selecting the most interesting or relevant parts of a longer video, you can create a shorter, more targeted message that people are more likely to watch and share. With the right tools and techniques, you can use video clipping to enhance your digital marketing campaigns and take your video content to the next level.

Want to take your campaign to the next level? To learn more about what I can do for you – contact me